In the last 11 years, the number of people who have had access to Internet has jumped from 360 million to over 2 billion. In the next 4 years, global mobile Internet traffic is expected to increase 26-fold. 40 countries will have more people with mobile network access than electricity access. With all these people connected online there has never been a greater opportunity for understanding human activities.

Each mouse-click can be thought of as intent. With the right preparation, a website can be configured to record these little intents, one by one.